Gardenia is the essence of Danish design, from idea to product – timeless style fused with modern innovation.
Today Gardenia Copenhagen consists of the two brands Gardenia and Shoe Biz, and remains a business that’s continually progressing whilst focusing on style and quality. The two brands each have their strengths: Where Gardenia unites classic and exclusive designs with strong seasonal trends. Shoe Biz represents the core of the wearable and comfortable shoe wardrobe. Through a forward-thinking in-house design team and through a range of collaborations with young, talented designers Gardenia Copenhagen has positioned itself not only as a must-have shoe brand but as one of fashion’s trendsetting names.
What started out in 1941 as a clog business in a basement in Copenhagen’s Nørrebro area has since become an international brand deeply rooted in the design tradition of three generations. Gardenia Copenhagen’s position in the 1960s as one of the most successful Danish shoe labels, employing over 100 people, was only strengthened in the 1960s when the brand’s chic stilettos made Gardenia Copenhagen one of the pioneers of the youth generation’s new modern look.